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Benchmarking in Packaging

By definition

  • Benchmarking is an improvement process used to discover and incorporate best practise into operation.
  • It is a process of identifying, understanding and adapting outstanding practices from organization anywhere in the world to help tour organization improve its performance
  • It is a highly respected practice in the business world

Specific to packaging, Benchmarking determines –

  • Which is the best packaging in terms of appeal, material selection, space utilization, consumer convenience and so on?
  • How effectively the product is being packed?
  • How is the competitive brand doing that?
  • Where does our brand stand in competition?
  • What are the areas where our brand can be optimized?
  • What are the cost breakups of the packaging involved?
  • If we are already optimized, is there a scope to look for some new innovations?
  • Identifying new vendors, new materials, new systems in packaging

Benchmarking aims at INNOVATING and not IMITATING

Testing a package can be done inhouse or by outsources laboratories. However, the later doesn’t analyse the data, they only present it in a codified manner. To analyse the data either a packaging professional had to dedicate his/her time else they simply use the data and present. We at Packaging Connections provides “Value Additive Benchmarking” across various companies and product categories.

Our detailed analysis include –

  • Benchmarking for competition companies/brands/locations/products and even cross category also.
  • Tear Down Analysis of the product (Rigid / Flexible packaging)
  • Technical data in a detailed matrix of different parameters
  • Inhouse test + outsourced testing
  • Visual, Analytical, Calculated and Measurable parameters – all covered
  • Data analysis and identification of improvement areas
  • Cost analysis and cost breakup of various packaging formats
  • Innovative ideas of the related product packaging and cross categories
  • Detailed pdf report to follow along with parameters analysed
  • Present the data in a “ready to use” format for quick implementation and presentation by any packaging professional
  • Post project support for any discussions on technical inputs being provided


For more information emails us at –