Today’s Packaging Universe of India which is defined by Cost Optimisation, Value orientation and excessive “Me Too”, COSMOTECH EXPO – the Biggest Trade Show of Personal care, Derma and Perfumery Manufacturing Solutions – infused a fresh breath of Innovation through Aptar Beauty + Home launch of Micro Airless Production in India
Aptar Beauty + Home presence at Cosmo Tech Expo – was supported by Customers incessant visit and inquisitiveness. Communication around the Local production of Micro Airless and its “Big 100” Offer was very well received. “Big 100” created precedent of an “Introductory offer” in the Packaging Industry – as it was the first of its kind Promotion promising a Special Selling price - for the first 100 customers of Micro Airless - effective for the first 100days beginning 23rd August until 30th November’2018.
Using the platform to showcase our Solution bandwidth – we extended it across all 3 market segments, by having a joint participation from Aptar Beauty + Home, Food and Beverage and Pharma. A dedicated Custom Workshop was the most viewed and appreciated element – as customers were able to view the market references and try the product.