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Igniting the flame of Olympics through PACKAGING

Released: Tue, 08/14/2012 - 12:14 By chhavi.aggarwal...

 The London 2012 Olympic Games have captured the imagination enthusiastic, patriotic sports fans around the world, each rooting for their favorite athletes to win the gold. In conjunction with the global sporting event, hundreds of companies have launched foods, drinks, toys, cosmetics and other items in packaging that seeks to capture the spirit of the Games, and the attention of Olympics fans.

Lets share the pictures and description of the Packs highlighting the Olympic spirit 




The companies have introduced the product to attract the sport lovers, one example of this is Coca cola cans introduced in USA. Design firm Turner Duckworth have designed a limited edition set of Coca Cola cans adorned with silhouettes of a selection of Team USA’s Olympic hopefuls. The cans feature diver David Boudia, boxer Marlen Esparza, wrestler Henry Cejudo, tennis player John Isner, hurdler David Oliver, gymnast Shawn Johnson, swimmer Jessica Long, soccer player Alex Morgan. The can design incorporates the stripes from the USA flag as either part of the equipment or movement for each Olympic activity. 


 Thanks for sharing the example Mr. Amninder. Can you please upload one photo of the subject pack for better understanding.

One another example of graphics change by Coca Cola.

The team created whimsical, abstract graphic renditions mirroring the colors of the famed Olympic rings, and Coke's signature red color


Coke.jpg 12.32 KB

 Nice more to add....hope you all like it. 

This is Dairy Milk Medal Chocolate!

olympics - medal chocolates.jpg 78.63 KB

 P&G (official sponsor of games)

Introduced limited-edition tubes and packaging for its ‘CoverGirl’ (mascara brand), normally orange, the tubes have been turned white and embossed with the rings; the multimedia ad campaign features strong, beautiful U.S. female athletes
P&G.jpg 11.81 KB

 While we are seeing the vibrant packaging at the London Olympics 2012. Also let us take a glance on how the whole back end team planned the waste management. A detailed report is shared in the below linke of pdf file. This takes about the planning and the challenges which are faced at events like such.


olympics - Zero waste vision.jpg 39.46 KB

 QR Codes featured on McDonald's Packaging at the Olympics 

The fast food giant has placed mobile barcodes on packages sold at the Olympics Park location.This allows customers to obtain the sourcing and nutritional information with their smartphones.The company is using the QR codes to help to increase transparency, which is important to consumers.





qr-codes-McDonalds-Olympics.jpg 31.12 KB
0_mcdonalds-unveil-olympic-qr-code-packaging_content_macdonalds-QRcode.jpg 12.64 KB

 Another olypmic spirit pack by P&G -  Baby Diaper

Baby Diaper.jpg 29.89 KB

 Just saw a recent example - "graphic change" on AMUL milk (500ml both Toned and Full Cream milk). A graphic showing Saina Nehwal and Olympic rings added on upper left corner of the pouch


26082012553.jpg 552.56 KB

 Pringels Chips also introduced the special edition pack to associate with "Go Olympics - London 2012". The concept was based on the locations of London olympics.

For the logo "Go Olympics" the designer has used the symbolic Olympic rings, making a substitucion on the "G". 


 It’s the year Londoners have been waiting for: in July the Olympic Games kick off in the UK’s capital city. But amidst all the excitement, will packaging be one of the winners from the festival of sport?

 It’s the year Londoners have been waiting for: in July the Olympic Games kick off in the UK’s capital city. But amidst all the excitement, will packaging be one of the winners from the festival of sport?

I do not like these kinds of advertising. The Olympics is a world sports and we need to be very careful when advertising with big brands because it can convey a bad message to the public, not to mention that the Olympics has been there for sometimes.
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