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Igniting the flame of Olympics through PACKAGING
The London 2012 Olympic Games have captured the imagination enthusiastic, patriotic sports fans around the world, each rooting for their favorite athletes to win the gold. In conjunction with the global sporting event, hundreds of companies have launched foods, drinks, toys, cosmetics and other items in packaging that seeks to capture the spirit of the Games, and the attention of Olympics fans.
Lets share the pictures and description of the Packs highlighting the Olympic spirit
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The companies have
The companies have introduced the product to attract the sport lovers, one example of this is Coca cola cans introduced in USA. Design firm Turner Duckworth have designed a limited edition set of Coca Cola cans adorned with silhouettes of a selection of Team USA’s Olympic hopefuls. The cans feature diver David Boudia, boxer Marlen Esparza, wrestler Henry Cejudo, tennis player John Isner, hurdler David Oliver, gymnast Shawn Johnson, swimmer Jessica Long, soccer player Alex Morgan. The can design incorporates the stripes from the USA flag as either part of the equipment or movement for each Olympic activity.
Thanks for sharing the
Thanks for sharing the example Mr. Amninder. Can you please upload one photo of the subject pack for better understanding.
One another example of
One another example of graphics change by Coca Cola.
The team created whimsical, abstract graphic renditions mirroring the colors of the famed Olympic rings, and Coke's signature red color
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| Coke.jpg | 12.32 KB |
Nice share.....one more to
Nice share.....one more to add....hope you all like it.
This is Dairy Milk Medal Chocolate!
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| olympics - medal chocolates.jpg | 78.63 KB |
P&G (official sponsor of
P&G (official sponsor of games)
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| P&G.jpg | 11.81 KB |
While we are seeing the
While we are seeing the vibrant packaging at the London Olympics 2012. Also let us take a glance on how the whole back end team planned the waste management. A detailed report is shared in the below linke of pdf file. This takes about the planning and the challenges which are faced at events like such.
The "ZERO WASTE GAMES VISION"
http://www.london2012.com/documents/sustainability/london-2012-zero-waste-games-vision.pdf
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| olympics - Zero waste vision.jpg | 39.46 KB |
QR Codes featured on
QR Codes featured on McDonald's Packaging at the Olympics
The fast food giant has placed mobile barcodes on packages sold at the Olympics Park location.This allows customers to obtain the sourcing and nutritional information with their smartphones.The company is using the QR codes to help to increase transparency, which is important to consumers.
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| qr-codes-McDonalds-Olympics.jpg | 31.12 KB |
| 0_mcdonalds-unveil-olympic-qr-code-packaging_content_macdonalds-QRcode.jpg | 12.64 KB |
Just saw a recent example -
Just saw a recent example - "graphic change" on AMUL milk (500ml both Toned and Full Cream milk). A graphic showing Saina Nehwal and Olympic rings added on upper left corner of the pouch
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| 26082012553.jpg | 552.56 KB |
Pringels Chips also
Pringels Chips also introduced the special edition pack to associate with "Go Olympics - London 2012". The concept was based on the locations of London olympics.
For the logo "Go Olympics" the designer has used the symbolic Olympic rings, making a substitucion on the "G".
It’s the year Londoners have
It’s the year Londoners have been waiting for: in July the Olympic Games kick off in the UK’s capital city. But amidst all the excitement, will packaging be one of the winners from the festival of sport?
It’s the year Londoners have
It’s the year Londoners have been waiting for: in July the Olympic Games kick off in the UK’s capital city. But amidst all the excitement, will packaging be one of the winners from the festival of sport?
those are great. Especially
those are great. Especially the Pringles.
welding certification
It is essential to foster the
It is essential to foster the practice of being appreciative for every good thing that arises to everyone, and to give thanks unceasingly. And because all things here have contributed to my encroachment, I should embrace all things to you, for posting this with great gen.
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