Clariant and its Healthcare Packaging unit, is introducing a new and improved family of Aroma-Can canisters to enhance nutritional products by adding a pleasant scent to product packaging.
Clariant and its Healthcare Packaging unit, is introducing a new and improved family of Aroma-Can canisters to enhance nutritional products by adding a pleasant scent to product packaging. Modeled after Clariant's desiccant canisters for pharmaceutical and nutraceutical packaging, Aroma-Can canisters employ aroma technology that can give consumers a positive sensory experience when they open product packaging. The technology embeds food-grade flavors, such as vanilla, orange and lemon, directly into a plastic canister, which can be inserted easily into a container. "Smell can enhance or detract from the experience of using a product or the decision to make a repeat purchase," according to Robert Crossno, Head of Sales -- Americas, Clariant Healthcare Packaging. "Products such as fish oil tablets and herbal supplements often emit odors that are unpleasant or unappealing to end users. A favorable scent within the product packaging can mask unpleasant odors or help enhance odorless products, such as vitamins." Although the new Aroma-Can bears the same overall dimensions of standard desiccant canisters, its new and innovative one-piece design reduces further process and assembly and contains more surface area, which improve the canister's aroma profile. Because of their dimensional uniformity with desiccant canisters, Aroma-Can canisters can be automatically inserted into packaging at rates up to 300/minute using standard desiccant canister insertion equipment.