LINPAC teamed up with Tesco and Cargill, supplier of chicken products, to launch a new split pack for poultry that addresses portion control and food waste concerns.
LINPAC teamed up with Tesco and Cargill, supplier of chicken products, to launch a new split pack for poultry that addresses portion control and food waste concerns. The trio of companies have worked together to create a new perforated tray designed for two chicken breast fillets. The MAP tray then splits into two compartments allowing consumers to store the food as individual portions in completely sealed packs. Andrew Copson, managing director LINPAC UK, Ireland, Middle East and Australia, said: “The amount of food that goes to waste every year is unacceptable and emphasises more than ever how important it is for food companies, packaging manufacturers and retailers to work together to reduce the amount of food sent to landfill. “Our new split packs have a specially designed perforation making it easier for consumers to separate the portions, without breaking the all-important seal. Consumers only use what they require, whilst keeping the remainder in the fridge with all the shelf-life and food safety benefits of an unopened pack.” The portion-sized packs are ideal for single-person households, which have increased by 30 per cent in recent years. The packs have been created following consumer based research carried out by Tesco, who identified a group wanting to see portion control introduced into poultry trays. The LINPAC tray has increased in weight by just less than 6 grams per pack due to its more complex design. However, the use of food safe recycled content from bottle waste has increased by over 91 per cent – reusing old packaging and turning it into new packaging To offset the slight increase in pack weight, the new pack is predicted to make a significant contribution to food waste prevention with its unique convenience driven design.