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Good Morning Packaging: Keeping pace with packaging around the world, Issue# 07, Vol. 5, 2010

16 February 2010

 

Detachable Labels for Pens & Auto injectors

Pharma corporations require innovative label solutions for pens and auto injectors. These specialty labels should be optimally adapted to individual customer requirements and consider special aspects of field use. Schreiner MediPharm’s developments address these demands. As a specialist for self-adhesive marking solutions with value-added benefits, Schreiner MediPharm tackles and successfully meets a wide range of challenges. Detachable label parts, for instance, ensure that administration of the drug can be documented. Multi-page text fields enable extensive information to be provided in various languages. The labels can also be equipped with tactile elements such as braille or tamper protection and tamper evidence. In addition, Schreiner MediPharm uses its extensive printing technique and materials know-how to design solutions for easy adhesion to difficult plastic substrates and curved surfaces. High durability of the label surfaces and variable markings are ensured as well. Schreiner MediPharm, Germany, Phone: +49 89 3154-5400, Fax: +49 89 315845422, E-Mail:schreiner-medipharm@packagingconnections.com

 

Wafer Crackers Pack for Export Market

This suite of packs is an ideal export product. Generous clear windows display the contents, overcoming any lack of product knowledge in a new market. The packs carry weights and measures in grams and ounces, as well as a mark of origin of the country. A sophisticated graphic approach employs an image of wheat to convey a wholesome, natural grain message. This graphic is then rendered in a new color for each flavor variant. This visual repetition links the packs in a simple way, and allows for easy identification, differentiation and selection among the range.

 

New Cadbury Pack Easy to Recycle

The previous Cadbury pack with its metallised paper wrap was difficult to recycle, and more likely to be crumpled up as waste by the consumer as it was not perceived as recyclable. As a high volume product, the impact of this waste was a concern. Consumer research confirmed that in this new box alternative, 70% of packs are likely to be recycled, because it is easy to identify as cardboard waste. There are convenience benefits too. The pack allows easier access to portions during the life of the product and is now re-closable during use and even serves as a handy tray for sharing. This new box-style pack elevates the Cadbury brand to match the styling of many European brands and gives a premium appeal to the Cadbury block range, which is one of Australia’s favorite block chocolate products.

 

New Book on Packaging Value Chain

Packaging Value Chain, & Rochester Institute of Technology and President of Ameripak. This book shows how value chain ideas enhance supply chain logistics to address current and emerging challenges in the packaging arena. It gives packaging designers, manufacturers, suppliers and buyers new tools for understanding how their respective contribution to packaging research and development can be more effectively leveraged to manage issues ranging from materials' costs to green manufacturing. The packaging value chain explained in this text flows from the post-consumer environment to the raw material supplier. The value of the package at every step of the process is translated incrementally into the value chain. For packaging component suppliers, the book shows how the value chain works to expedite purchases and validation processes to increase customer confidence in the components supplied. The book also demonstrates how the component supplier works down the value chain from raw materials to ensure the best technology is used to source materials. Using case studies from the packaging industry, the book reveals how value chain thinking solves technical, business, and contractual problems. Here packaging professionals will find specific recommendations on innovation and knowledge management that will enable them to stay competitive, develop profitable process changes, and respond to environmental regulations.

Some of the highlights of the book include:

Value chain concepts and analysis applying to every phase of packaging Problem-based solutions for packaging manufacturers, suppliers, designers, retailers

Main Sections Include:

• Value Chain Models • Enabling the Value Chain Economic Effectiveness of the Packaging Value Chain Raw Index; About the Author or contact Michael Hauck, Marketing Director  mhauck@destechpub.com

History of the Packaging Supply Chain with Improved Relationships, Material Suppliers and Converters in the Value Chain • Large Global Manufacturers in the Value Chain • Retail Opportunities with an Agile Packaging Value Chain • Using the Value Chain to Ensure More Sustainable Packaging

 

Kanpyo Udon- Noodles Packaging

The Nosigner agency of Tokyo (Japan) designed a beautiful packaging for a new type of Udon noodles. Beautiful packaging by Japanese Nosigner. The packaging design is an amusing combination of the shape of a pumpkin and fresh noodles. The style evokes a non-industrial product, quite luxurious, and yet affordable. Nosigner from Japan designed this delicate packaging for the Japanese ‘Udon noodles’ new branding campaign. For making the new brand, the focus was on two tasks of design. One was to make the friendly design which would be remembered at one glance at store. The other one was to make the high class design which was able to compete with other traditional high class Udon brands. To solve these seemingly-contradict tasks, he made the new character of Kanpyo(gourd) with the touch of traditional Japanese calligraphy drawn on Japanese paper. By elaborating the package design to make the product classy for representing the good quality of noodle itself, the package became the high-class brand design product beyond a usual character product. for a new type of udon noodle.

 

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