sustainability, outsourcing, globalization, Wal-mart, PackagingConnections, Jay Singh, India

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Testimonial

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Radhika Scientific, Haldwani (Uttarakhand)

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Radhika Scientific, Haldwani (Uttarakhand)

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Standard Register, Dayton, Ohio, USA

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Paras Pharmaceuticals Ltd, Ahmedabad

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Volpak Packaging Technology Pvt. Ltd.

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Marico Ltd, Mumbai

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Reliance Industries Ltd. - Delhi

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ITC LTD, SBU AGARBATTI BUSINESS, CHENNAI 600018

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CavinKare Pvt. Ltd.

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Dabur India Limited

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Bayer Cropsciende Limited, India

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P&G International Operations Pte. Ltd, Singapore

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Active Printpack Pvt. Ltd., Tronica City, Ghaziabad

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GlaxoSmithKline, Gurgaon

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jubilant organosys ltd. roorkee

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Jubilant Organosys Ltd., R&D Centre - Noida

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Jacobs Engineering Group Inc.

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Siegwerk India ( New Delhi )

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Shriram Polytech, DCM Shriram Consolidated Limite, Kota

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Hindustan Unilever Limited (HUL), Mumbai, India

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ITW India Limited

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R&D CENTRE, MARICO LTD, Mumbai, India

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Amneal Pharmaceuticals Co. (India) Pvt. Ltd., Ahmedabad

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CICB-Chemicon, Bangalore, india

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PANACEA BIOTEC LTD, INDIA

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General Metallisers Limited

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COLGATE PALMOLIVE (I) LTD., BADDI

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Indian Institute of Packaging

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Visiontek, Hyderabad

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GM Kapadia & Co. (Financial Consultants & Auditing Firm)

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Pepsi Foods

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Science and Technology Centre, Cadbury India Limited

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DR. V.V. KARNIK & ASSOCIATES

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Agro Tech Foods Limited, Secunderabad (India)

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Torrent Pharmaceuticals Ltd., Ahmedabad

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Indian Oil Corporation Limited

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Positive Packaging Industries Ltd

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Obeetee Textiles P Ltd, New Delhi

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Indian Institute of Packaging, Hyderabad (India)

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Pizzahut (Devyani International Limited )

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Aurobindo Pharma Limited, Hyderabad

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Dabur India Ltd.,Ghaziabad

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INDIA GLYCOLS LIMITED, DELHI

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Motorola India Ltd

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Ultra Motor India Pvt. Ltd., New Delhi

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Unilever Plc. United Kingdom.

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Sanex Packaging Connections Pvt Ltd

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INTERVIEWS

Dr Jay Singh California Polytechnic 2011, 14 January 2011

Organizations need to realize that packaging is not just a bottle or a box, but rather a “system”.

Section I – Profile

Name: Dr. Jay Singh
Designation: Professor and Director of Packaging Program
Organization: California Polytechnic State University, San Luis Obispo, CA, USA

Section II – Professional

* Please provide a short write up on your work profile related to Packaging.

I received my MS and PhD in Packaging Science from Michigan State University and earned my BS in Electrical Engineering from University of Pune, India. I have consulted with over 100 companies on various packaging research projects over the last 11 years. I have published over 62 peer reviewed articles in national and international journals and contributed articles to several trade journals. My expertise includes teaching, training, testing services and contract research in package design, distribution environment measurement and simulation, material and package testing, package design, product-package compatibility, life cycle assessment (LCA) and Radio Frequency Identification (RFID).

* What are your key challenges at work and what would you want to change in packaging industry?

They key challenges faced by me at work (university) are consistently increasing the rigor of teaching and research. With relation to teaching, I am constantly looking to incorporate the latest technologies and innovations into the present curriculum as well as creating new courses aligned with the current and future demands of the industry. Related to research, I am always seeking opportunities to collaborate with the packaging industry towards problem solving and creating innovative solutions. As an example, our recent collaboration with a fresh produce marketer has led to a sustainable package design for imports of asparagus from Peru and Mexico to the US. The design has since been adopted for all shipments to Wal-Mart.

As related to the packaging industry, I would like to see more acceptance to the changes demanded by an ever changing packaging landscape. Often times excellent innovative ideas and concepts are not adopted by the industry due to a lack of understanding and/or motivation to change their current practices. Collaborations with research venues such as consortia at universities can be instrumental for a majority of the industry towards benefitting from a shared focus on common issues. Generally the industry only contacts universities when they have recruitment needs. By participating with packaging programs at universities, may it be by donating their time/materials/equipment or serving on advisory boards, the industry can assist them by keeping their curriculum current as well as providing the students in the programs with a practical perspective of the industry.

* Where do you see your organization in 5 years in relation to packaging industry?

Cal Poly’s Packaging program has experienced a significant advancement in both the academic and research realms over this decade. It is now recognized as the leading program west of the Mississippi river. That said, the program has ambitious plans to grow its reputation globally. Between June 17th and 21st, 2012, Cal Poly will be hosting the world’s largest packaging conference on its campus. Approximately 400-500 researchers from over 25 countries are anticipated to participate. The program, which performs cutting edge research through its present consortium, is in the final stages to launch a research institute that will help create an internationally recognized education and research platform in the realm of interdisciplinary packaging related challenges. Over the next 5 years, we anticipate to further strengthen our relationship with the packaging industry by not only providing excellent future employees but also assisting it move into the future.

* Could you share with us your plans for the future?

Aside from some thoughts mentioned above, our program plans to expand its capabilities to serve both its students and the industry. Addition of faculty members, increasing our already excellent lab quality, increasing enrollment of students, providing specialized topics such as bio-medical device packaging, warehouse management, etc. are key on our agenda for the future.

* What are three important tenets (Principles) that you work by when beginning a new packaging project?

Practicality, innovation and sustainability! Aside from the 3-4 annual consortium based projects and 15-20 fee-for-service projects, we also work on several externally funded multi-year projects (collectively over $1 million/year) each year. The three tenets mentioned above are incorporated into a majority of them. A most innovative and “sustainable” packaging concept only goes as far as it is practical (associated costs, consumer perceptions, etc.). We pride ourselves in creating solutions that are practical, innovative and use sustainability concepts (as far as practical). Sustainability is a term usually not very well understood but always discussed (more so over the past decade) in the industry. There is a fine line between reducing the amount of material from a package until it stops to perform its basic function i.e. protection. I feel that tools such as Life Cycle Inventory/Assessment rather than “scorecards” should receive more promotion towards packaging material and/or product-package system adoption.

Section III – Opinion on packaging industry.

* What are the key success factors for suppliers in packaging industry?

Providing a complete solution rather than a choice of material or package! Suppliers of materials, packaging and/or supply chain solutions need to train their employees to understand the requirements of their customers in its entirety and then recommend solutions. Continuing education should be supported if not mandated to tune the employees to the latest technologies/techniques.

* What are the challenges of customers in the packaging industry?

With new markets being developed in countries such as India, China, Brazil, Russia and South Africa, organizations involved in a variety of product categories, especially CPG, need to understand the visual, emotional, rational, and cultural images associated with their company or products to be able to compete in the global arena. They also need to realize that packaging is not just a bottle or a box, but rather a “system”. Understanding of what is required to effectively and efficiently distribute the products regionally or globally, implications of material choices as related to their entire life cycle, sales methods in related markets as well as manufacturing demands amongst others are essential.

* What are the recent trends in packaging industry that has impacted the market more than others?

“Sustainability”, globalization and outsourcing.

* Where do you see packaging industry in 5 years from now?

The global packaging industry is set for an exciting yet challenging future. Innovations related to materials, package designs, manufacturing, policies, etc. will lead the future trends. Cost reductions will be realized through scale economies in marketing, production and purchasing as well as through focused manufacturing and assembly operations, logistics and product development.

* Any Suggestion for www.packagingconnections.com ?

Keep up the good work. You are making a difference.

"Here we bring the interviews from the packaging experts who have done something different at their workplace in packaging and ready to share their packaging challenges. You can also recommend people known to you or if you would like to be covered. Kindly email the details to info@packagingconnections.com with brief details about your recommendation/yourself and contact details, our P-interview team will then be in touch to take it forward."

If you would like to recommend someone important in packaging to be interviewed and his/her interview to be published here, then please email their contact details to interview@packagingconnections.com

"Here we bring the interviews from the packaging experts who have done something different at their workplace in packaging and ready to share their packaging challenges. You can also recommend people known to you or if you would like to be covered. Kindly email the details to info@packagingconnections.com with brief details about your recommendation/yourself and contact details, our P-interview team will then be in touch to take it forward."