In France the Sidel beer bottle breaks with traditional codes. At first glance, this object does not even seem to be a bottle. The 500-ml PET bottle boasts an unusual shape with very sleek lines, and the cap is completely hidden. It is only when you turn it over and remove the protective cap that you see that it is a beer bottle, upside down! Right side up, with the protective cap still on, it looks like a stem glass. More than a bottle, this object is unique and fun. The unique shape and the ergonomics of the bottle are meant to intrigue and attract young consumers who are in for a new beer-drinking experience.