One of the top Chocolate manufacturers wanted to give a ‘Unique look’ as well as ‘Silky smooth feel’ of the pack. (New). Their focus was to give a ‘Unique look’ as well as ‘Silky smooth feel’ of the pack. Their plan was to introduce this project in India initially and to execute globally afterwards. Taking care of their requirement, Max formulated a new ‘SATIN look BOPP’ film with additional feature of ‘Silky smooth feel’ ‘in-line with their new chocolate with silky smooth feel in mouth’. A totally new concept introduced in India
Major challenges for this project were:
1) Silky smooth look: Skins modified to have a unique Silky look…a unique look introduced first time in India
2) Silky smooth feel: Non Printable side modified to give a smooth silky feel on touch with bare fingers/hand…a totally new concept introduced in India
3) Very low static: To achieve above two features, special formulations used, which generates static charge in the film. To reduce these static charges, core layer modified with inorganic compounds
MAX got distinction to be the first supplier in India for this project
• End Use: Chocolates, Candies, Wafers
• Converter: One of the top converters in India
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