INNOVATIONS - Packaging Innovations from across the Globe

Max India Ltd
Posted on : 16 August 2010
Contact Person :
Sanjeev Yadav
Designation:
Head Quality & Development
+91 98760 08889
One of the top Chocolate manufacturers wanted to give a ‘Unique look’ as well as ‘Silky smooth feel’ of the pack. (New) Their focus was to give a ‘Unique look’ as well as ‘Silky smooth feel’ of the pack. Their plan was to introduce this project in
Major challenges for this project were: Matt film with…
1) Silky Look:
Top Layer modified to have a unique Silky Matt look – in line with the concept of the product…a unique look introduced first time in India.
2) Silky feel on touch:
Top Layer modified to give a silky feel on touch with bare fingers/hand…a totally new concept introduced in India.
3) Additional Features …Cold Seal Release( Anti Lock):
Challenge is to prevent blocking in laminate between the cold seal and the top layer of the BOPP Film
Top layer is specially formulated to repel the adhesion of cold seal adhesive in order to provide sufficient release from cold seal, i.e. to prevent roll blocking.
MAX got distinction to be the first supplier in India for this project in India.
Application Area
End Use: Biscuits in end use
Converter: One of the top converter in India
Product: Cadbury Dairy Milk – Silk
Converter: One of the top converter in India
Product: Cadbury Dairy Milk – Silk
Comments
Wed, 08/18/2010 - 11:09 — Sanjeev Yadav (not verified)
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