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INNOVATIONS Packaging Innovations from across the Globe


Released: Tue, 05/18/2010 - 12:50 By Anonymous
Innovia Films
Contact Person :
Zena Bergmann
+ 44 (0) 16973 41569
+ 44 (0) 16973 41452

Innovia Films’ metallised, biodegradable material, NatureFlex™ NM, has been selected by major confectionery manufacturer, Cadbury, to wrap its Flake brand in Australasia.



NatureFlex™ NM is a cellulose-based, biodegradable film, manufactured from renewable wood pulp, metallised in-house and suitable for home composting.  This is achieved because the level of metal is so small – less than 0.02% - that it only slows the film’s degradation by a matter of days without interfering with its biodegradability in any other way.  Other modified coatings ensure excellent metal lay-down and adhesion providing a very high moisture barrier.  It is this high barrier that keeps Cadbury Flake in premium condition.

It also offers advantages for packing and converting such as inherent deadfold and anti-static properties, high gloss and shine, resistance to grease and oil, good barrier to gases and aromas, receptive to cold seal adhesive and excellent twist properties.


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