Burgopak’s global studios worked alongside Bowers & Wilkins’ graphic design agency, Thomas Manss & Co, to develop a packaging design that emulates the value positioning of the product and that ties in with the brand’s tradition of providing striking-but-functional design. Featuring silver foiled text and sophisticated macro product photography, the matt-black box presents the product neatly and elegantly, ready for shelf. For added security and presentation value, the front of the pack opens via a hidden magnetic lock to stylishly reveal the product through a clear window. The flap on the front of the pack hides the window detail while also providing extra space for brand communication and to view product information in-store. The window itself is level with the cardboard structure, giving a sleek finish and no exposed, raw edge. The headphones are held securely in place by an injection-moulded tray that further provides secure protection during transit. The tray is easily removed to reveal the pack’s additional contents inside. Burgopak’s packaging design underwent thorough drop testing prior to production.