EASYergonomics experts, has been launched on the European market in an appealing, youth-orientated packaging style designed by Burgopak Germany. Targeted towards children and adolescents, the packaging design has drawn upon the theme of “human engineering,” reflected through the unification of structure and image for an eye-catching and compelling retail solution.
A simple yet effective symbol of the hand has been utilised across the range of packaging, offering both an immediate indication of the product’s function as well as enhancing the brand’s shelf presence. To stimulate consumers’ imaginations and attract their attention, the packs feature the hand as a clear window on the front of the pack, visually displaying the contents as an x-ray image.
Focusing on STABILO’s dedication to innovative and ergonomic design, the packaging furthermore features the added benefits of a retail-ready hanging hook and user-friendly cartonboard structure. Two colour variations have been produced in blue and pink.