A lot of premium spirits have a packaging design that consists of two elements: the sleeve or the label on the bottle and the cardboard box surrounding it. What if serveral packaging elements of the same product could merge and together create something that is more than the sum of its parts? With this in mind khdesign developed the project "Blossom Dream". Its design resembles a flower. This impression is achieved through the fusion of the two packaging elements – the bottle’s sleeve and the cardboard box. Within the floral idea the bottle stands for the flower's blossom. This impression can only be achieved with a sleeve because it surrounds the bottle at all sides and therefore is able to immitate the shape of a blossom. The cardboard box on the other hand surrounds the bottle only at its bottom. The upper part of the cardboard box opens up immitating the flower's leaves. The overall impression of a flower arises only out of the interaction of both elements.
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