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INNOVATIONS Packaging Innovations from across the Globe

The Evolution of Laundry Detergent

Released: Mon, 02/08/2010 - 12:58 By Anonymous
Method Home Care
Contact Person :
Tom Fishburne
Managing Director
+44 (0) 207 788 7904


This is world’s smartest laundry detergent: Method laundry detergent with smartclean technology™ this revolutionary new detergent is powered by a patent-pending formula in a custom-designed pump bottle.

Some of the eco benefits of the new Method Laundry:

"The biggest problem is that the majority of the liquid in regular 2x detergent isn’t actually detergent it’s water. which is a pretty silly thing to buy and carry around and pour into a washing machine. We thought there had to be a smarter way, and sure enough, our green chefs found the key they designed a high-powered, plant-based detergent to contain only the water needed to hold it all together, which means it is 4 times more concentrated than the plain old 2x stuff the result is that load-for-load, method laundry with smartclean technology  uses 70% less plastic than the jugs. 

There was need for a cap to prevent accidental dispensing in transit, but in the interest of reducing packaging, and ease of use, they decided to do away with the idea and pursue a lockable pump actuator. The unique and easy to use precision-dosing pump means no drips and no unneeded detergent dosed into the machine, it's a dirty little secret of laundry that those jug caps can often lead you to use more detergent than anyone ever needs.

With this custom-designed precision pump system, you use exactly as much detergent as you need to get your clothes amazingly-clean, with no messy drips.



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