This is world’s smartest laundry detergent: Method laundry detergent with smartclean technology™ this revolutionary new detergent is powered by a patent-pending formula in a custom-designed pump bottle.

Some of the eco benefits of the new Method Laundry:

"The biggest problem is that the majority of the liquid in regular 2x detergent isn’t actually detergent it’s water. which is a pretty silly thing to buy and carry around and pour into a washing machine. We thought there had to be a smarter way, and sure enough, our green chefs found the key they designed a high-powered, plant-based detergent to contain only the water needed to hold it all together, which means it is 4 times more concentrated than the plain old 2x stuff the result is that load-for-load, method laundry with smartclean technology  uses 70% less plastic than the jugs.