new nestle packaging for coffee

A business unit of Crown Holdings,and Nestlé Professional have come together to create a new packing format for the NESCAFÉ® range of coffee brands in the UK professional market. With a desire to deliver market leading innovation across the NESCAFÉ® Original, NESCAFÉ® Gold Blend and NESCAFÉ® Azera brands, the commercial giant approached Crown knowing its in-house R&D team could meet the demands of the brief for a new packaging shape to replace the current round composite containers.

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