It is amazing to know that a Japanese burger chain faced an interesting sales problem. The Freshness Burger chain has a very large and very popular “Classic Burger”.It’s the most popular burger among male customers but dead last among female customers. So what’s up with that?
Maggi has been one of our favorite eatery for generations, liked equally by kids and grandparents! Recently the UP FDA tests and Delhi tests on the samples taken from shelve has shown presence of MSG which Maggi claims is not added and Lead above permissible limits. This might cause lot of health concerns in the consumers.
Detergent - It is a water soluble cleansing agent that combines with impurities and dirt to make them more soluble, and differs from soap in not forming a scum with the salts in hard water. This may be in form of solidified bar, loose powder, thick liquid or concentrated balls
How many of you know "P-Exchange" and it's potential? This was initially launched for Sharing Packaging Pictures only. Over a period, we have further evolved as packaging forum where any user could just login for free and interact with additional feature of uploading images in comments as well.
One perpetual demand on the market is the search for a glass replacement for use in packaging, as glass poses such a risk from breakage; COP possesses characteristics that make it a suitable glass substitute in HPT’s Injectable Vials range.
When I completed my studies in Packaging Technology, I faced this issue of explaining people (general public of course) the role of packaging for a question “you learn how to make a dabba (box)”.
Aseptic describes a condition in which there is an absence of micro-organisms including viable spores. In the food industry the terms aseptic, sterile and commercial sterility are often interchangeably.
I love what Hoffman at #LinkedIn says, entrepreneurs can no time to think and decide. they need actions all the time to make things happen that too at teh speed of light. We are trying to learn and do things so that packaging community can benefit.
PET material is ideal for many liquids, chemicals and solvents. PET rounded bottles are the greatest choice for the pharmaceutical companies in preserving agents and also they have strong consumer appeal.
There are lots of challenges to the food packaging industry. Food packaging industries are using BPA from almost 50 years and no company label is mentioned any information about BPA in their product packaging. Basic functionality of the BPA is to stop the reaction between food and surface.
Packing connections are very important to overcome packaging industry challenges. Packaging industry challenges can be solved when all kinds of packaging companies, packaging professionals connect with each other and they should be very clear and transparent in solving any issue.
Most of the times it’s very difficult for the brand owners to develop effective call to actions on their packaging designs. In this article will look into some specific technologies that can help brand owners to develop a powerful call to actions.
Many organizations and Start-up companies neglect spending valuable time in thinking about embedding their branding in their packaging design. Do you know the importance of branding while promoting or launching of your product? Branding goes way beyond just a logo or graphic element. Branding is directly proportional to your marketing strategy.
Call to actions are very important elements in packaging design and it is the best way to get the accurate information from the end user. Call to actions encourages the end user to do something like leaving feedback, participating in surveys or to find more information about your products.
With the developments, enhancements, optimizations taking place in packaging designs rapidly the future of packaging designs are more relevant, accurate and more importantly presentation of the packaging design is undoubtedly continue to change.
Today life is more varied with demographics and preferences are more complex. Packaging innovations are continues to evolve with respect to the customer needs. Innovative packaging always first choice for the end user if that come for lesser or same price what he is paying for that same product, but this is biggest challenge for the brand owners.
Packaging innovation is the continuous task for the food manufacturers. 70 to 80% of purchase decisions are made at the point of sale. Always need to follow buyer trends, demands and these are challenging factors for brand owners. Consumer demands and their personal fulfillment is driving food packaging industries.
Packaging plays very important role in marketing and it is the medium between the company and end user. Your packaging spend should be 8 to 10% of the total cost average. The average consumer spends just few seconds in making decision whether to buy your product or not, so your packaging design need to design for targeted users with targeted message.
Every business has to focus on Marketing as well as on Innovation. Here we are talking especially about packaging industry. Packaging is the ultimate marketing tool for any product. For retail industry packaging can be a major metric for defining success. If you can launch your product with a very innovative design it gets noticed in very less time.
Its an interesting book that i read many years back. It talks about the familiar sayings and their meanings. This reminds me that for we packaging technologists, the life is not different. If I try to explain the meaning of book from packaging technologists' point of view, its: 1. Lock: Tamper evidence 2. Stock: Material options and availabillty Chhavi Goel 3.
Without change there is no innovation, creativity, or incentive for improvement. Those who initiate change will have a better opportunity to manage the change that is inevitable.
Its interesting to see how Indian Retail market is changing and growing. Tesco is now going to be new entrant in India as it looks like. It was in the newspapers all over today.