jour de bonheur – day of happiness; 19th July 2013 Ideas and Opportunities 2013 for packaging innovations
Ideas & Opportunities 2013, the event we initiated and organized on 19th July’13, at The Leela Kempinski, Gurgaon came out to be grand success.
The event was attended by key decision makers from packaging development teams of various MNCs. The main USP of the event was – 150+ innovations from Pharma, FMCG & Cosmetics that too in a single day.
Our sole agenda of this event was to bring a paradigm shift that’s why we kept this event non-sponsored. From planning to presentation to successful completion, all the activities were executed by our (Packaging Connections) team.
Key Speakers-Sandeep Goyal, Amita Venkatesh, Chhavi Aggarwal, Pradeep Chopra
The day started with a brief introduction on global packaging scenario. This was followed by first morning sessions to bring a fresh look to Innovations and was steered to look at innovations with a more radical prospective. Post this first innovation’s presentation was delivered for Pharma packaging that has taken into account key issues like anti-counterfeit solutions and new technologies in packaging.
Noon session started with an innovative video – The New Miss India showcasing the change in lifestyle of Indians, eating and shopping habits that lead to various packaging formats thereby driving the need for Innovations. The presentation covered innovations in flexible packaging and case studies. This was followed by next innovation’s presentation on FMCG packaging with key focus on design and shelf appeal.
The evening sessions included innovation’s presentation on Cosmetics packaging with key focus on consumer convenience & value addition. Later in the evening, final presentation held on Innovation management that covered innovation metrics and its importance. This was actually the basis of activity session – “PackTonic”.
With this activity our objective was to discuss difficulties packaging team face while developing a new pack. For activity participants were segregated into groups as per their innovation category. They discussed, shared, strategized and finally presented a solution for the key difficulty areas. The session came out to be very interactive and beneficial towards finding a solution by team work.
We also had a unique content “i-pack” that showcased the ‘role of social media for packaging world’. Participants found this really interesting as they got to know various new facts on social media.
The session ended with concluding remarks from Mr. Rajiv Dhar (former director – Indian Institute of Packaging) with a suggestion bring out innovations in packaging that can actually make a difference
The event completed successfully with participants happy and satisfied with the presentations content. This was for the first time that such an initiative in packaging sector was taken wherein there were no external speakers, no sponsored presentations and no promotion of any company/product. The presentation content was selected solely by our team and thus presented a completely unbiased content to the participants.
With this, Enjoy Wonders Of Packaging
Founder and CEO
We now have lot of challenges ahead for our next event in series and we hope to get even much higher response for our next Ideas & Opportunities that will happen in 2016